I don’t have many web heroes, but Jeffrey Zeldman is one of them. Zeldman has been a web pioneer in many ways, but is best known as a constant, clear and effective advocate for web standards. In its most recent issue, Business Week just dubbed him the King.

For those who aren’t well acquainted with web standards, the article is a surprisingly good place to start. It gets right to the nub of why standards matter so very much, and has leads to some of the best resources.

For those who are well acquainted with web standards, it’s a helpful piece to point out to others – those who don’t understand, aren’t interested, and (often inadvertently) are standing in the way. As Zeldman himself points out, “At the least, its publication in Business Week will command some business people’s attention, and perhaps their respect.” I expect the same is true in the non-profit and even the church world.

Congratulations, Zeldman, and keep up the great work.

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