Having wrapped up initial redesign planning, it’s time to gather your redesign team. For many of you, this will be where the rubber hits the road. Intertwined with creating a team are two key pieces: your budget and your content management system.

Perhaps the most common mistake I see with website redesigns is jumping in at the deep end — going straight to design or code. My theory about why this happens so frequently is that it’s very human. We love to create. Specifically we love to create things.

Arguably the single most important step of a congregational website redesign is figuring out what users need — not what you think they need and certainly not just what you need — but what they really can use.